We need to redesign the website to remove all startup / SaaS / marketing patterns. Current issue: It feels too “salesy” and corporate — like a product trying to convince people to use it. That is the wrong tone. --- ## Core direction This should feel like: - a tool - a system - a project that exists because it needed to exist NOT: - a startup landing page - a marketing funnel - a conversion-optimized site --- ## Tone - Direct - Honest - Slightly indifferent to whether the user signs up - No hype language - No promises - No “transform your workflow” nonsense --- ## Remove immediately - Any “hero pitch” language - Any “why choose us” sections - Any fake trust signals (logos, testimonials, “companies use this”) - Any email capture / gated content - Any “Get Started Now” pressure CTAs --- ## Replace with ### 1. Simple top section - Project name - One blunt sentence describing what it is - Links: - GitHub - Docs - Download / Self-host - SaaS (optional, not emphasized) Example tone: “This is a network control system. It’s in active development. Things may break.” --- ### 2. “What it does” (not marketing) - Bullet points - No adjectives - No hype Bad: “Powerful, scalable, next-gen network automation” Good: - Monitor device state - Push configuration - Track changes - Run commands across devices --- ### 3. “What it is not” This is important for your voice. Example: - Not finished - Not stable - Not for everyone - Not trying to replace everything --- ### 4. Screenshots - Real UI - No mockups - No gradients / marketing framing - No captions trying to sell --- ### 5. Development status - Be explicit: - versioning - breaking changes - expectations --- ### 6. Pricing (if present) - Simple - No anchoring tricks - No “save 20%” - No fake urgency --- ## Visual direction - Use the same Warm Precision system - No big hero sections - No oversized typography - No soft gradients - No “landing page layout” Layout should feel like: - documentation - system panel - terminal-adjacent --- ## Anti-pattern check If any section feels like: - it’s trying to convince the user - it’s trying to impress the user - it’s trying to capture the user Remove or rewrite it. --- ## Goal The site should feel like: “This exists. If you need it, you’ll understand it.” Not: “Please use this product.”